How to Turn Blog Content Into LinkedIn Posts for More Organic Views
Here’s how you can turn blog content into LinkedIn posts:
- Start with the blog title as a question.
- Answer the question immediately.
- Expand on the answer using key points from the article.
- Include a link to the full blog.
- Add relevant hashtags.
This approach allows one blog to become multiple LinkedIn posts while keeping the content focused and easy to read.
Start With the Main Question
One of the easiest ways to create a LinkedIn post is to turn the blog title into a question.
For example, a blog titled:
How Small Businesses Can Improve SEO Without Hiring a Large Team
Can become:
Do small businesses need a large marketing team to improve SEO?
Answer the Question Right Away
The next sentence should answer the question immediately before expanding on the topic.
Rather than creating a lengthy introduction, provide a direct answer.
Pull Out the Most Important Points
After answering the question, identify the most valuable takeaways from the blog.
For example, a blog about small business SEO might discuss:
- The role of a marketing coordinator
- Using agencies for specialized support
- Spreading larger SEO projects across multiple months
These points can be summarized into a concise LinkedIn post without needing to include every detail from the article.
Expand on the Main Answer
After answering the question, use the rest of the post to provide additional context and explain the idea in more detail.
Rather than trying to summarize the entire blog, focus on expanding the main answer with a few supporting points from the article.
Include a Link to the Full Blog
Once the main points have been shared, add a link to the full article so readers can explore the topic in more detail.
Format the LinkedIn Post for Readability
After answering the question, identify the most valuable takeaways from the blog.
When writing LinkedIn posts:
- Keep paragraphs between 1-3 sentences.
- Add spacing between sections.
- Break ideas into separate paragraphs.
- Use bullet points when listing key takeaways.
- Avoid long paragraphs of text.
This format is easier to scan and helps readers quickly understand the main idea.